A fantastic way to share your wildlife photographs and contribute to a global database of biodiversity. Add your spottings, take part in missions, earn badges [!] and follow other wildlife enthusiasts.
It all started off as an experiment to see if [the founders] could build a fun, location-based mobile application to encourage people to reconnect with nature and document local wildlife. They wanted to harness the power and popularity of new smart phones to collect important ecological data and help preserve global biodiversity.